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Looking exclusively at the current target population for these services, we find that 37% of internet users who say they are both single and currently looking to meet a romantic partner have gone to a dating website, which represents about 4 million people.Online daters are generally younger and more likely to be employed.
However, 11% of online adults ages 30-49 have ventured to dating sites, while 6% of those ages 50-64 and a mere 3% of those aged 65 and older have tried dating sites.
While most Americans do not have firsthand experience with online dating, close to one in three adults know someone else who has tried the services.
Internet users are in somewhat closer proximity to online dating; 38% of them know someone who has used online personals.
Though internet users often take advantage of other opportunities for dating, flirting, meeting, and investigating potential dates online, websites specifically geared toward online dating form the core of internet romance activities.
Panel data gathered by com Score Media Metrix shows that Yahoo Personals and attracted the most visitors in January 2006.
This story was originally published on September 20, 2018.
On November 8, Facebook announced that it's rolling out the service in two more countries: Canada and Thailand.
However, even among the singles who have ventured to online dating sites recently or in the past, some are currently unavailable.
Of the single people who have used online dating sites (never married, separated, divorced, or widowed), nearly one-third (31%) are currently in a committed romantic relationship—65% are not. unattached singles is similar to what we find in the overall population of online singles.
The table below lists the top ten websites that fall within the personals and dating category: Those who have used dating websites are more likely to describe themselves as supporters of gay marriage and identify as “someone who likes to try new things” when compared with the general population of adults and all internet users.
They are less likely to identify themselves as religious and are less likely to say they believe in traditional gender roles for men and women.
Much of this discrepancy may be explained by the general youth of online daters, who have not necessarily entered their prime earning years.